Festival beauty has officially gone deeper than the surface. This year, it’s not just about what goes on your skin, but what goes into your body. Welcome to the era of ingestible beauty, a fast-growing category that blends wellness and skincare with functional supplements, powders, and beauty drinks designed to give you that lit-from-within glow. As temperatures rise and festivities take over calendars, beauty supplements are becoming staples in self-care kits across the country.

From collagen sachets in vanity pouches to adaptogen-infused water bottles backstage, festival skincare from within is trending hard. According to Admigos ingestible analytics, search interest for “beauty from within” jumped high in the month leading up to Raksha Bandhan and Onam in 2024. In parallel, TikTok views for #beautysupplements crossed 200 million in India alone, signaling a major shift in how young consumers approach beauty prep.

What Exactly Is Ingestible Beauty?

Ingestible beauty refers to products consumed orally to enhance skin, hair, and nail health. Unlike topical skincare that acts on the epidermis, ingestible formats work from the inside out by delivering active ingredients through the bloodstream. Common formats include:

These aren’t just wellness products in disguise. Backed by dermatological and nutritional science, the goal of ingestible beauty is targeted skin outcomes think reduced pigmentation, improved elasticity, or better moisture retention. SAATHEA answers the question What is Ingestible Beauty? Here’s Everything You Need to Know, breaking down the essentials of beauty supplements and how they work from within.

Why Festivals Are Fueling the Ingestible Boom

Festival season means long days, heavy makeup, increased sugar intake, and late-night routines all of which stress the skin barrier. Add monsoon humidity or post-summer dryness, and you’ve got the perfect storm for dullness, breakouts, and dehydration.

This is where beauty supplements step in as pre-emptive protection. Brands are increasingly positioning ingestibles as the first step in festival prep, weeks before topical treatments. Admigos data collection shows sales lift in nutricosmetic products during high festival periods like Eid, Janmashtami, and Ganesh Chaturthi.

Top-selling categories include:

The new consumer isn’t waiting for skin damage to show up, they’re building routines to avoid it. SEPPIC takes a deep dive into the rise of nutricosmetics, revealing how inside-out beauty is shaping the next frontier in skincare.

Functional Ingredients That Work Harder During Festival Season

Festival stress is multi-pronged emotional, environmental, and dietary. This makes certain ingredients more relevant than ever. Dermatologists and formulators are leaning into functional actives that support both immunity and aesthetics.

Here’s what’s trending:

1. Marine Collagen

Sourced from fish or algae, marine collagen is better absorbed than bovine collagen. It boosts elasticity, reduces fine lines, and strengthens hair and nails, crucial during constant styling.

2. Astaxanthin and Vitamin C

This antioxidant duo supports photoprotection and combats free radical damage from long hours in the sun or under artificial lights.

3. Ashwagandha and Holy Basil

Adaptogens like these help reduce cortisol levels and hormonal breakouts, especially during high-stress celebrations or travel.

4. Hyaluronic Acid and Ceramides

When taken orally, these ingredients help hydrate skin cells and improve barrier strength, important for skin exposed to high heat or makeup-heavy looks.

5. Probiotics and Prebiotics

Gut health is linked to skin clarity. Many consumers now take probiotic powders alongside topical acne treatments for holistic results.

Admigos Data: What’s Actually Selling and When

Admigos ingestible analytics reveals distinct purchase patterns around festivals. For instance:

Our ingestion-to-glow report shows that bundles offering both topical and ingestible solutions convert better than standalone products during festival periods. Brands like Cosmix, Nyumi, and Kapiva have capitalized on this by launching combo kits timed around seasonal peaks. Admigos also tracks influencer reach, and creators posting “What I Take for Skin This Month” content featuring ingestibles saw more saves and higher click-through rates than those sharing topical-only routines.

How Top Brands Are Marketing the Glow Within

Beauty brands aren’t just selling supplements anymore, they’re designing full rituals. Nyumi, for example, pairs its skin gummies with a 21-day glow calendar. Kapiva bundles collagen with herbal teas to promote hydration and digestion. Cosmix launched festival-limited packs with QR codes that lead to glow-up guides and nutrition tips.

This functional-meets-beauty approach is also driving retail innovation:

Consumers are starting to see beauty supplements as an essential part of their vanity and not just a health aisle product. Head to Beautywise for a closer look at how ingestible beauty supports radiant skin from the inside out.

What Dermatologists Are Saying

Dr. Geetika Mittal Gupta, founder of ISAAC Luxe, shared in a recent panel that “ingestible skincare is no longer fringe. It’s clinically relevant, especially for patients dealing with pigmentation, acne, and dryness under lifestyle stress.”

The Indian Journal of Dermatology also notes improved outcomes when oral collagen supplementation is paired with sunscreen and antioxidants. However, experts caution that results take time, most supplements show visible improvements after 8 to 12 weeks of consistent use. The key is consistency and choosing products with bioavailable forms of ingredients.

Final Thought: Festival Glow Is a Lifestyle, Not a Hack

Ingestible beauty isn’t replacing skincare, but it’s changing the order of operations. Instead of starting with what’s applied, beauty routines now begin with what’s consumed. For consumers juggling tradition, travel, and glam, this inside-out logic is more than a trend, it’s a survival strategy.

As Admigos continues to track the ingestible beauty space, brands have an opportunity to innovate with real-time demand signals. From new formats like effervescent tabs to glow juices, this category is only set to grow brighter.